Vacancy For Deputy Manager
Job Description :
Job Description:
Role Overview: As a Performance Marketing and SEO Specialist, you will be responsible for driving qualified traffic, optimizing conversions and enhancing online visibility through strategic digital marketing initiatives and SEO best practices. You'll play a pivotal role in maximizing the online presence and revenue generation of our brand.
Key Responsibilities:
Performance Marketing:
- Develop and execute performance marketing strategies across various digital channels, including PPC (Pay-Per-Click), display advertising, social media advertising, and affiliate marketing.
- Conduct keyword research, create ad copy, and manage bidding strategies to maximize ROI and achieve business objectives.
- Analyze campaign performance metrics, identify optimization opportunities, and implement data-driven adjustments to improve campaign effectiveness.
- Collaborate with the creative team to develop compelling ad creatives and landing pages that drive engagement and conversions. Search Engine Optimization (SEO):
- Conduct comprehensive keyword research to identify high-value opportunities for organic traffic growth.
- Optimize website content, meta tags, and on-page elements to improve search engine rankings and enhance organic visibility.
- Implement technical SEO best practices to ensure website crawlability, indexability, and site speed optimization.
- Monitor and analyze website performance using SEO tools (e.g., Google Analytics, Search Console) to track keyword rankings, organic traffic, and user behaviour.
- Develop and execute link building strategies to acquire high-quality backlinks and strengthen domain authority.
Content Strategy and Optimization: - Collaborate with content creators to develop SEO-friendly content that aligns with keyword strategy and user intent.
- Optimize existing content to improve search visibility and enhance user experience.
- Leverage content marketing tactics to attract inbound links and increase website authority within the industry.
Data Analysis and Reporting: - Generate regular reports on campaign performance, platform performance, SEO metrics, and KPIs to stakeholders.
- Utilize analytics platforms and attribution models to measure the impact of marketing efforts on revenue and customer acquisition.
- Provide actionable insights and recommendations based on data analysis to drive continuous improvement and optimization.
Required Knowledge, Skills, and Abilities :
Years Of Experience: 3-6 Years
Qualification and Skills:
- Bachelor’s degree in marketing, Advertising, Business, or related field.
- Proven experience of 3yrs + in performance marketing, PPC advertising, and SEO optimization.
- Proficiency in digital marketing platforms (e.g., Google Ads, Facebook Ads Manager, Google Analytics, SEMrush, etc).
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Up-to-date knowledge of industry trends, algorithm updates, tools and best practices in performance marketing and SEO. Basic understanding of WordPress/ Elementor Pro.
- Good Communication Skills.
- Performance Marketing and SEO Specialist